Australian Cancer Research Foundation

Website - Redesign

Introduction
Australian Cancer Research Foundation is dedicated to ending cancer by funding world-class research in Australia.

Each year ACRF awards up to $10 million in grants to leading researchers to enable ongoing breakthroughs in cancer prevention, diagnosis, treatment and cure.

Goal
Improve usability, information architecture and pathways to donations and event registrations on the organisation website. Suggest new navigation and layout for homepage.

Responsibilities
Card Sorting.
Tree Testing.
Wireframing.
Prototyping.
Usability Testing.

Team
Myself.
Alli Burness.
Penelope Murdoch.

1. Surveying
To understand our users behaviors, and pain points when contributing to charities we created an online survey.  We received 100 respondents.

2. Donor Interviews
By conducting 9 recorded interviews with our potential users we were able to understand their motivations and personal experiences.

2. Donor Interviews
By conducting 9 recorded interviews with our potential users we were able to understand their motivations  and personal experiences.

3. Web Analytics
This data gave us an insight into what content users were accessing and their demographics. Again we found that 70% of users were female.

4. Personas
We created two personas based off our research. By designing for them we are able cater to our users needs.

Emily, 29
60k per year

Teacher and part time student with father diagnosed with cancer.

Traits
Creative, time poor, humble, high self expectations, seeks self improvement.

Behavior
Donates and fund raises Supports specific charities multiple times a year.

Desires
To feel useful. Knowing where donations go.

Paula, 45
100k per year

Senior nurse who is aware she is lucky to not be affected by cancer.

Traits
Physically fit, grateful, loyal, balanced, trustworthy.

Behavior
Donates and volunteers. Supports specific charities multiple times a year.

Desires
To find specific cancer information. Contribute towards a cause.

5. Car Sorting & Tree Testing
To see how we could improve the current information architecture I created a card sort and tree test.

Optimal Sort
40 Participants sorted the current IA into groups that made sense to them.

Treejack
24 participants had tasks to find parts within the new 5 group IA. These tasks were based off information our users need to access.

5. Car Sorting & Tree Testing
To see how we could improve the current information architecture I created a card sort and tree test.

6. Information Architecture
Based from our card sort and tree test findings we created a structure that caters to our users needs.

6. Information Architecture
Based from our card sort and tree test findings we created a structure that caters to our users needs.

7. Usability Testing
To gather feedback I created a usability testing guide which was used with each site. After I created our redesigned site it was tested with participants again to track improvement. By implementing clear calls to actions for common tasks and simplifying navigation we were able to improve the ACRF's website experience.

Existing Site - Carousel Images
The animated carousel gave users an unclear message of the site's purpose.

Solution
Using a static image with clear calls to action users understood the sites purpose and helped them find the pages they wanted to access.

Navigation Issues
We found that users were overwhelmed by the many links under each category.

Solution
Implementing the refined IA allowed users to complete tasks faster and feel less overwhelmed.

Measuring Improvement
By implementing a System Usability Scale into each test I was able to measure the effectiveness, efficiency and satisfaction of the site.

Existing Site
Tested with 14 participants.
SUS score of 54 (Poor).

Redesign
Tested with 8 participants. 
SUS score of 81 (Excellent).

Next Steps
Directly survey website users to pinpoint other pain points throughout the rest of the site. Redesign user input forms such as donations and bequests. Design a responsive layout for various screen sizes.